Winesett Nursery and Landscaping

Winesett Nursery and Landscaping 1

Overview

Winesett Nursery and Landscaping, a Virginia-based landscaping business, approached me to enhance their online presence and improve their local search rankings. They needed high-quality content that would target relevant keywords and drive organic traffic to their website.

Our Contributions

Challenges Faced

  1. Low Keyword Rankings: The business was struggling to rank for crucial local search terms.
  2. Limited Online Visibility: Competitors were dominating search results.
  3. Lack of Optimized Content: Existing website content was not fully optimized for search engines, limiting discoverability.

My SEO Content Strategy

To overcome these challenges, I implemented a comprehensive SEO content strategy:

  1. Keyword Research & Targeting:
    • Conducted in-depth research to identify high-potential local keywords.
    • Focused on keywords with strong search volume and moderate competition.
  2. SEO-Optimized Content Writing:
    • Created engaging, keyword-rich content tailored for the Virginia Beach area.
    • Developed service pages and blog posts targeting landscaping-related queries.
    • Ensured readability, natural keyword placement, and local relevance.
  3. On-Page SEO Optimization:
    • Improved meta titles, descriptions, and headers for better search engine visibility.
    • Optimized internal linking to improve site navigation and user experience.

Impact

With my SEO content strategy in place, Winesett Nursery and Landscaping saw remarkable improvements in their rankings within a short period. Below are some key highlights from SEMrush reports:

  1. New Keyword Rankings:
    • Keywords like “landscape architect Virginia Beach” and “landscaping design cost” started ranking for the first time.
    • The website gained visibility for multiple new local search terms.
  2. Keyword Rank Improvements:
    • “Garden centers in VA Beach” improved from position 29 to 22.
    • “Price for backyard landscaping” moved up from 48 to 43.
    • “Landscaping in Virginia” climbed from 49 to 46.
  3. Increased Online Presence:
    • Higher rankings resulted in increased organic traffic and improved lead generation.
  • Content Writing
Category
Local SEO & Website Design
Clients
Winesett Nursery and Landscaping
Location
USA