Overview
Winesett Nursery and Landscaping, a Virginia-based landscaping business, approached me to enhance their online presence and improve their local search rankings. They needed high-quality content that would target relevant keywords and drive organic traffic to their website.
Our Contributions
Challenges Faced
- Low Keyword Rankings: The business was struggling to rank for crucial local search terms.
- Limited Online Visibility: Competitors were dominating search results.
- Lack of Optimized Content: Existing website content was not fully optimized for search engines, limiting discoverability.
My SEO Content Strategy
To overcome these challenges, I implemented a comprehensive SEO content strategy:
- Keyword Research & Targeting:
- Conducted in-depth research to identify high-potential local keywords.
- Focused on keywords with strong search volume and moderate competition.
- SEO-Optimized Content Writing:
- Created engaging, keyword-rich content tailored for the Virginia Beach area.
- Developed service pages and blog posts targeting landscaping-related queries.
- Ensured readability, natural keyword placement, and local relevance.
- On-Page SEO Optimization:
- Improved meta titles, descriptions, and headers for better search engine visibility.
- Optimized internal linking to improve site navigation and user experience.
Impact
With my SEO content strategy in place, Winesett Nursery and Landscaping saw remarkable improvements in their rankings within a short period. Below are some key highlights from SEMrush reports:
- New Keyword Rankings:
- Keywords like “landscape architect Virginia Beach” and “landscaping design cost” started ranking for the first time.
- The website gained visibility for multiple new local search terms.
- Keyword Rank Improvements:
- “Garden centers in VA Beach” improved from position 29 to 22.
- “Price for backyard landscaping” moved up from 48 to 43.
- “Landscaping in Virginia” climbed from 49 to 46.
- Increased Online Presence:
- Higher rankings resulted in increased organic traffic and improved lead generation.
- Content Writing
Category
Local SEO & Website Design
Clients
Winesett Nursery and Landscaping
Location
USA
